Strategic Communications · Narrative & Campaign Strategy · Audience Research

Strategic Communications
for Complex Issues

Your campaign deserves
an audience that acts on it.

Social Unwired is a strategic communications practice that helps organizations communicate complex public issues with clarity, credibility, and purpose.

We work with organizations navigating policy, climate, civic engagement, and other issues where communication influences public understanding, stakeholder trust, and decision-making. Whether you're developing a new initiative, responding to emerging issues, or strengthening your public voice, we help turn complexity into communication that people understand, trust, and act on.

Services

Strategic communications for complex issues

Every engagement starts with understanding the landscape. We develop communication that aligns organizational goals with what audiences are ready to hear.

Strategic Communications Audit

Understand what's working, what's not, and where communication is losing momentum.

The Strategic Communications Audit provides an independent assessment of your current communications across messaging, channels, audiences, and organizational alignment. The outcome is a clear set of priorities and practical recommendations to strengthen your communications strategy.

This audit is for you if

  • Stakeholders engage with your work but don't act on it
  • Your message is doing too much expert-facing work
  • Campaigns feel inconsistent across channels or teams
  • You want to know what to fix in the next 90 days
Communications Review Audience Assessment Messaging Review Channel Evaluation Strategic Recommendations
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Strategic Communications Strategy

Build communication around strategy, not assumptions.

Every engagement begins by understanding the landscape, identifying audience needs, and developing communication that aligns organizational goals with public understanding.

Narrative Strategy Audience Segmentation Landscape & Competitor Analysis Message Architecture Stakeholder Communications Executive Communications Communications Planning
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Campaign Strategy

Campaigns require more than content. They require a clear strategy, a shared narrative, and communication that remains consistent from planning through execution.

Campaign Strategy Campaign Messaging Audience Journey Mapping Editorial Planning Content Strategy Public Engagement Strategy Measurement Frameworks
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Project Strategy & Delivery

Strong ideas need strong execution. Whether you're launching a new program, building a cross-functional team, or developing a multi-partner initiative, we help establish the systems that keep projects aligned, accountable, and moving forward.

Project Scoping Project Charters Governance and Decision-Making Roles and Responsibilities Project Timelines and Implementation Workshop Facilitation Cross-Team Coordination
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Advisory

Strategic communications support for organizations navigating growth, change, or complex public issues.

Whether you're preparing for a major announcement, reviewing messaging, strengthening internal alignment, or responding to emerging issues, Social Unwired provides ongoing strategic advice tailored to your organization.

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Our Approach

Every organization is different.
Our approach remains consistent.

Understand the landscape

We begin by understanding the broader context, organizational priorities, audiences, and communication challenges.

Develop the strategy

We identify the narrative challenge, define communication priorities, and develop a strategy that aligns messaging with organizational goals.

Support implementation

From strategic advice and campaign development to writing and communications planning, we provide support that fits the scale and needs of your organization.

About Social Unwired

Ideas shape communication. Communication shapes public understanding.

Social Unwired combines audience insight, narrative strategy, and editorial thinking to help organizations communicate complex issues with greater clarity and confidence.

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Have a communications challenge

you'd like to discuss?

Whether you're exploring a new initiative or looking for a long-term strategic communications partner, we'd love to hear about your work.

Land Acknowledgement

Social Unwired is based in Vancouver, British Columbia, on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.

We acknowledge their enduring stewardship of these lands and waters, and recognize that meaningful communication begins with listening, respect, and an understanding of the histories that continue to shape the communities we serve.